As a business owner or marketer, you know that link building is an integral part of search engine optimization. It’s one thing to understand the importance of gaining more credible links for your website; it’s another to effectively execute and implement the strategies necessary to do so. White hat link building is undoubtedly your best bet for consistent results, and HARO (Help a Reporter Out) link building stands out among the rest as one of the most efficient ways to achieve your desired outcomes without sacrificing quality or integrity.
In this blog post, we’ll explore what is HARO and why you should use HARO link building as part of your regular SEO arsenal – from setting yourself apart from other websites in terms of trustworthiness and credibility, to harnessing the power of reputable media sites – and provide 10 specific reasons why it’s such an amazing tool!
What is HARO Link Building?
Before we dive into the reasons why HARO link building reigns supreme as a white hat strategy, let’s first define what it is and how it works.
HARO is an online service that connects journalists with sources for their stories. Journalists submit queries on various topics, and registered users (including businesses) can respond with their insights and expertise. If a journalist decides to use your input in their article, they will include a link back to your website as credit. This is where the “link building” aspect comes into play – by providing valuable information to journalists, you can earn high-quality links back to your site from reputable media sources.
Now that we have an understanding of how HARO link building works, let’s dive into the 10 reasons why it should be a key part of your SEO strategy:
Builds Trust and Credibility
One of the most significant benefits of HARO link building is that it helps to establish trust and credibility for your website. According to a top HARO Service, when reputable media sources include links back to your site in their articles, it serves as an endorsement for your business. This endorsement can go a long way in building trust with potential customers and clients.
Moreover, since these links come from authoritative sources, search engines also view them as credible. This can positively impact your website’s overall domain authority and boost your rankings in search engine results pages (SERPs).
Targets Relevant and High-Quality Links
With HARO link building, you have the opportunity to target specific topics and publications that are relevant to your business. This means that the links you earn will be from websites and articles that align with your industry and niche, making them more valuable in the eyes of search engines.
Additionally, since journalists typically only use quotes and insights from reliable sources, you can rest assured that the resulting backlinks will be of high quality.
Increases Online Visibility
By securing HARO backlinks, you are not only gaining backlinks but also increasing your online visibility. When your website is mentioned in articles on popular publications, it exposes your brand to a broader audience and helps to establish it as an authority in your industry.
Moreover, since these links come from external sources, it can also help to drive referral traffic to your website, further increasing your online visibility.
Provides a Continuous Stream of Opportunities
One of the most significant advantages of using HARO service is that it provides a continuous stream of opportunities for link building. Journalists are constantly looking for sources and insights for their articles, so there are always new queries being posted on HARO. This means that you can consistently pitch your expertise and earn links without having to constantly search for opportunities.
Expands Your Network
HARO link building not only helps to expand your online presence but also helps to grow your network. By providing valuable insights and quotes to journalists, you are establishing relationships with these individuals and their publications. This can lead to potential partnerships or collaborations in the future, further expanding your reach and credibility.
Saves Time and Effort
As mentioned earlier, HARO offers a continuous stream of opportunities for link building. This means that you don’t have to spend time searching for potential sites or publications to pitch to. Instead, you can focus on providing valuable insights and expertise, saving you time and effort in the long run.
Low-Cost Strategy
Compared to other link building strategies, HARO is relatively low-cost. While there are paid versions of the service that offer additional features and benefits, the free version still provides access to a large pool of opportunities. This makes it a great option for businesses with limited budgets.
Builds Brand Awareness
By appearing in articles on reputable media sources, you are not only earning backlinks but also building brand awareness. When potential customers or clients come across your website in these articles, it exposes them to your brand and can pique their interest, leading to potential conversions.
Offers Diversification of Links
Another benefit of HARO link building is that it offers diversification of links. This means that instead of solely relying on links from your own website, you are earning backlinks from external sources. This can help to improve the overall link profile of your website and make it more attractive to search engines.
Helps with Reputation Management
Lastly, HARO link building can also be a useful tool for reputation management. By providing valuable insights and expertise to journalists, you have the opportunity to control the narrative around your brand and business. This can help to combat any negative press or reviews and instead showcase your business in a positive light.