In the year 2012, a subscription-based video on-demand entertainment service was launched in India. It is the brainchild of Eros Digital, the Indian digital media management division of ErosSTX. In the first quarter of its launch, it was able to sign up more than 400,000 customers. However, it was still not able to match Netflix’s growth. In fact, it has struggled to retain subscribers in the first quarter.
But despite these challenges, the company is confident that it can compete with other premium OTT services. The content slate is tailored to the target audience and uses proprietary user data to recommend content. In addition, the content slate includes a mix of new and popular movies. This content schedule is complemented by a plethora of original web series. Overall, the service is focused on creating a quality entertainment experience for its users, regardless of age or location.
There are different types of subscriptions on the platform. The Basic version of the service requires you to verify your email address. Once you do this, you will receive an email with a link that will allow you to set up a password and complete your account creation. If you don’t receive the verification link, you can request a resend. If you prefer, you can also sign up through Facebook. For the premium version, you don’t need to verify your email address.