Custom labels and stickers are the perfect way to make your product stand out from the competition.
One of the easiest and most effective ways to do this is by using custom labels or stickers on your product packaging. You can customize them to match your brand and even order stickers online.
But how do you get the most out of them? And what makes good product packaging? We have a few tips for you that can help you get the perfect stickers and labels.
Custom stickers vs. labels
Before we start, let us look at the difference between custom stickers and labels and when it is best to use which.
Custom stickers are individually cut through the material layer and the backing paper. They are perfect for handing out or selling individual stickers.
Labels, on the other hand, are printed onto sticker sheets. This not only makes labels easier to store but faster to apply as well, as they are quick to peel. If you are looking to brand entire product lines, definitely get custom labels.
What makes good product packaging?
That depends on your needs and what the rest of your product line looks like. You might have an established style guide or branding guidelines to follow. But if you don’t – or if they just aren’t in place yet – it’s time to start thinking about what you want your product to say about itself.
Both custom stickers and labels can be printed in a variety of different materials, like effect vinyl or biodegradable paper, and they can be cut in any shape you can think of. A well-thought-out sticker or label can add an extra level of sophistication (or just plain fun) to your product packaging.
Why effect materials are game-changers
One thing that’s always important when it comes to product packaging is making sure your product stands out on the shelf. And one of the easiest – and most effective – ways to do that is by using effect materials on your labels and stickers.
You can use a few different types of effect materials, but metallic materials are some of the most popular. Holographic stickers add a level of sophistication and excitement that can be hard to match. And they’re perfect for products that want to make a statement.
The psychology of free stickers
People love free stuff. It’s a well-known fact. One of the most effective ways to use your stickers is by giving them away for free. Free vinyl stickers are a great way to build loyalty to your brand, as they also help create a connection between the product and the customer.
But there is more to it. Not only do stickers help to build loyalty and connection, but they also activate the reciprocity principle. This is a social psychology principle that states that people feel obligated to repay favors that have been done for them. So if you give free stickers away, people will feel obligated to consider your product, make a purchase or leave a positive review.
And that is how do you get the most out of free stickers. Whatever you do, make sure you use them to their full potential. They can be a powerful tool for marketing your product. Do you have even more ideas we could add? Let us know in the comments.